What are the key modules covered in the Digital Marketing course offered in Salem

A comprehensive Digital Marketing course offered in Salem typically includes a variety of modules designed to equip students with the skills needed to excel in the digital marketing field. Here are the key modules you can expect:

1. Search Engine Optimization (SEO)

This module covers the fundamentals of SEO, focusing on improving website visibility on search engines like Google. Topics include:

Keyword research and analysis

On-page and off-page optimization techniques

Technical SEO

Link-building strategies

SEO tools like Google Search Console, SEMrush, and Ahrefs

Students learn how to optimize content to rank higher in search engine results and drive organic traffic to websites.

2. Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

This module delves into paid marketing strategies using platforms like Google Ads and Bing Ads. It includes:

Campaign creation and management

Budget allocation and bid strategies

Keyword targeting

Writing effective ad copy

Measuring campaign performance using analytics

Learners gain hands-on experience with running and managing paid ad campaigns to drive targeted traffic and conversions.

3. Social Media Marketing (SMM)

This module teaches how to leverage social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube for marketing purposes. Key topics include:

Content creation and scheduling

Social media advertising and budget management

Audience targeting and engagement strategies

Analytics and performance tracking

Managing social media tools like Hootsuite and Buffer

Participants learn to build brand awareness and engage with their audience effectively.

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Address : 80/8A, near Sai Baba Temple, Mullai Nagar, Junction, Salem, Tamil Nadu 636005
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